Ruben is most known for his role as head of talent development at Ajax. Where he wrote together with Johan Cruyff and Wim Jonk the manifesto for the velvet revolution. A philosophy that revolutionized the Ajax youth academy.
His main focus was always to create the right learning environments for people to help them become adaptable and independent. What this revolution at Ajax brought, is widely known. According to Jongkind, Cruyff and Jonk in a football academy it should (always) be about individual talent development.
These learnings Ruben wanted to scale and he also wanted to help the not extremely athletically gifted. He partnered up with Montessori, together they are now bringing individual talent development in both sports and education to over 2000 children in Australia, South America and China, and more is on the way.